Asda DundeeCategory: Raised 6 Sheets
Posters were displayed on sites in two key areas – on main arterial routes leading from the city centre to the Asda store, and sites in close proximity to the store.
As a result, Asda were able to reach out to high volumes of Dundee residents, drawing new customers from all over the city and reinforcing messaging to locals throughout the area.
“Illuminated and strategically placed in high footfall areas, our raised 6 sheets are extremely eye catching, which is why they’re such a huge promotional asset for new store openings like this one.”
Tom, Account Manager, Bay Media
FACTS & FIGURESLocation:
Zone Outdoor (Kinetic)
IMPACTS PER 2 WEEKS
Sources: Department for Transport traffic flow data, 2011 and Transport for London
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