Asda Dundee

Asda Dundee

Category: Raised 6 Sheets

About

To promote the launch of a new store opening, international supermarket giants Asda selected Bay City Media’s Raised 6 Sheets to boost their promotional strategy.

Posters were displayed on sites in two key areas – on main arterial routes leading from the city centre to the Asda store, and sites in close proximity to the store.

As a result, Asda were able to reach out to high volumes of Dundee residents, drawing new customers from all over the city and reinforcing messaging to locals throughout the area.

“Illuminated and strategically placed in high footfall areas, our raised 6 sheets are extremely eye catching, which is why they’re such a huge promotional asset for new store openings like this one.”
Tom, Account Manager, Bay Media

FACTS & FIGURES

Location:

Dundee

Client:

Asda

Media Planner:

Carat

Buying Agency:

Zone Outdoor (Kinetic)

346,252

IMPACTS PER 2 WEEKS

Sources: Department for Transport traffic flow data, 2011 and Transport for London

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