Epic Garden Party

Epic Garden Party

Category: Lamppost Banners

About

A highly visual campaign to raise awareness of the “Epic Garden Party” – a fun filled event in Bloomsbury Square to promote 20th Century Fox’s latest 3D action-adventure comedy, Epic.

With over 50 banners installed around Holborn within 500m of the event venue, Bay Media’s street dressing dominated the area. The bright, vibrant colours of the eye-catching banners showcased the films four main characters, building anticipation and support for the film’s release.

Attracting over 3,000 visitors, Bay Media Street Dressing provided an integral role in generating a buzz and awareness around this key launch event.

“The bright colours and strong graphics on this campaign created a truly unique and fun city experience – it’s one of my favourite campaigns to date!”
Lizzie, Head of Agency Sales, Bay Media

FACTS & FIGURES

Location:
Holborn, London

Client:
inmidtown

Partners:
20th Century Fox

Creative Agency:
Hoo-ha

1,348,230

IMPACTS PER 2 WEEKS

Sources: Department for Transport traffic flow data, 2011 and Transport for London

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