London 2012 Olympics
London 2012 OlympicsCategory: Major Events
Bay Media bid for and delivered this campaign alongside the world’s leading overlay specialist – Icon – who dressed all of the Olympic venues to great acclaim. This ambitious Street Dressing® project anchored the World’s biggest event in the country, bringing colour, excitement to the streets, and uniting communities across the UK.
As experts in end-to-end programme management, Bay Media defined, designed, developed and delivered this Raised Lamppost Banner project – including handling extensive and complex permissions management, testing and licensing in order to turn vision into reality.
FACTS & FIGURESLocation:
LOCOG, GLA,GOE & Local Authorities
of people said the Olympic street dressing in their local area made them feel excited or proud
Source: Nielsen/LOCOG Mood of the Nation Tracker (All people 16+). Sample = 1,000 per wave
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