McDonald’s

McDonald’s

Category: Raised 6 Sheets

About

As part of their annual campaign McDonald’s have selected Bay City Media’s Raised 6 Sheet sites in their national outdoor strategy. The campaign is used to highlight different seasonal and price promotions which McDonald’s offer throughout the year, with artwork changes every two weeks throughout the year long campaign.

The sites chosen were based on their excellent proximity to particular restaurants in the given areas. The campaign represents a renewal of business for Bay City Media, which includes the transition of the McDonalds account from Posterscope to Talon Outdoor.

FACTS & FIGURES

Location:

Hartlepool, Liverpool, Newport

Client:

McDonalds

Media Planner:

OMD

Buying Agency:

Talon Outdoor

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