Samsung for the London 2012 Olympics
Samsung for the London 2012 OlympicsCategory: Brand Activation
As experts in brand activation, Bay Media produced and delivered a 1,800 banner campaign including Olympic Venue Approach, Tourist Destination and Transport Hub Packages for Samsung during this iconic event.
This exposed their brand and latest products to thousands of people around these key areas, and helped to ensure that the Samsung brand was synonymous with the Olympic Games.
FACTS & FIGURESLocation:
IMPACTS PER 2 WEEKS
Sources: Department for Transport traffic flow data, 2011 and Transport for London
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