Samsung for the London 2012 Olympics

Samsung for the London 2012 Olympics

Category: Brand Activation

About

As an official London 2012 Olympic Sponsor, it was essential for Samsung to achieve maximum brand reinforcement around the games.

As experts in brand activation, Bay Media produced and delivered a 1,800 banner campaign including Olympic Venue Approach, Tourist Destination and Transport Hub Packages for Samsung during this iconic event.

This exposed their brand and latest products to thousands of people around these key areas, and helped to ensure that the Samsung brand was synonymous with the Olympic Games.

FACTS & FIGURES

Location:

London

Client:

Samsung

Creative Agency:

Cheil

Buying Agency: 

Rapport

6,833,360

IMPACTS PER 2 WEEKS

Sources: Department for Transport traffic flow data, 2011 and Transport for London

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