The Sun Goals App
The Sun Goals AppCategory: Brand Activation
Bay Media installed 188 Raised Lamppost Banners around Old Trafford, Manchester City and Emirates across the first two weeks of the football season, enabling The Sun to raise the profile of their brand and product alongside the excitement surrounding the season start.
Bay Media’s lamppost banners offered closer proximity to the Sun’s target market than any other outdoor media, making an impression on hundreds of thousands of football fans.
FACTS & FIGURESLocation:
London & Manchester
Team News UK
IMPACTS PER 2 WEEKS
Sources: Department for Transport traffic flow data, 2011 and Transport for London
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