The Sun Goals App

The Sun Goals App

Category: Brand Activation

About

To help promote the launch of their new Goals App aimed at football supporters, The Sun utilised Bay Media’s Premier League Package – a product that gives brands the opportunity to achieve proximity to up to seven major Premiership Football Team’s home stadiums.

Bay Media installed 188 Raised Lamppost Banners around Old Trafford, Manchester City and Emirates across the first two weeks of the football season, enabling The Sun to raise the profile of their brand and product alongside the excitement surrounding the season start.

Bay Media’s lamppost banners offered closer proximity to the Sun’s target market than any other outdoor media, making an impression on hundreds of thousands of football fans.

FACTS & FIGURES

Location:
London & Manchester

Client:
The Sun

Creative Agency:
Team News UK

Media Planner:
MSIX

Buying Agency:
Kinetic

2,602,266

IMPACTS PER 2 WEEKS

Sources: Department for Transport traffic flow data, 2011 and Transport for London

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