10 Reasons to Consider Roadside Advertising for Your Next Campaign

If you’re currently contemplating a new advertising campaign, it’s worth considering the benefits of a popular roadside advertising format: raised, illuminated 6-sheet posters.

These bright, eye-catching displays are used by many major brands, and offer a range of advantages that can help your brand stand out and make a lasting impression on your target audience. 

Here are 10 reasons to consider roadside advertising via raised, illuminated posters for your next campaign:


Benefits of roadside advertising

1. Targeted by Location

One of the major benefits of roadside advertising via raised, illuminated posters is the ability to target specific locations. With a wide network of roadside 6 sheet posters in the UK to choose from, you can strategically place your posters in areas where your target audience is most likely to see them. This targeted approach can help ensure that your message is reaching the right people, increasing the effectiveness of your campaign and the return on your investment.

2. Accurate Viewing Figures

Thanks to Route, the UK’s official source for out-of-home audience estimates, it is possible to forecast the number of views any given poster is likely to achieve on a weekly basis. This can be useful in deciding on the best location or locations for your particular campaign.

3. 24/7 Visibility

Unlike other types of advertising that are limited by time of day or other factors, roadside advertising is visible 24/7. This means that your message can reach people at any time, whether they’re on their way to or from work, running errands, or heading for a weekend away. This constant visibility can help build brand recognition and create a lasting impression.

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4. High Impact

Illuminated roadside posters are hard to ignore. They’re big, bright, and eye-catching, making them an effective way to grab people’s attention and make a statement. They are also raised well above the ground for even more visibility. If you want your brand to stand out in a crowded market, roadside advertising can help you achieve that goal.

5. Cost-effective

Compared to other forms of advertising, such as TV or radio ads, roadside advertising is relatively inexpensive. This makes it a great option for smaller businesses that may not have a large budget for advertising. Even large companies can and do benefit from the cost savings of roadside advertising, as it allows them to reach a very wide audience whilst leaving money in the budget for other formats.

6. Longevity

Roadside advertising posters have a long lifespan, comfortably lasting for months. This means that your message can reach a wide audience over an extended period of time, maximising your return on investment. These 6-sheet posters are designed to withstand the elements, ensuring that your message remains visible and effective no matter what the weather conditions. Held in a secure, maintained unit, you can be confident that your message will remain bright and clear for the duration of your campaign.

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7. Fully managed

One of the biggest advantages of using raised, illuminated posters for your outdoor advertising campaigns is that they are fully managed. This means that your advertising team can focus on developing and executing effective creative strategies, while leaving the production, installation, and maintenance of the posters to the provider. 

A good outdoor advertising provider will be able to handle every aspect of the process, from designing and printing the posters to installing them in carefully selected locations and ensuring that they are well-maintained throughout the duration of each campaign. 

This can save you time and money, whilst also ensuring that your campaigns are executed to the highest standards of quality and effectiveness.

8. Brand awareness

Roadside advertising can help increase brand awareness and build trust with your target audience. When people see your posters repeatedly over time, they begin to recognise your brand and associate it with the products or services you offer. This can lead to increased sales and customer loyalty over time.

9. Flexible

Raised 6-sheet posters can be booked in whatever quantity you need, for as long as you need them. If booking multiple sites, you can make use of different poster designs to emphasise different offerings or services. The large format also allows for more detailed messages, from providing directions to a nearby venue, to promoting a website or an event.

10. Effective

This advertising medium represents an effective and affordable advertising format which combines high visibility, strategic placement, and expert management to deliver impressive results for businesses of all sizes. 

Trusted by some of the world’s largest companies, this format is known for its ability to capture people’s attention and deliver a powerful message that sticks. Whether you’re looking to build brand awareness, promote a new product or service, or drive sales for your business, raised, illuminated posters offer a proven and reliable way to achieve your goals.

Bay Media are leading UK providers of outdoor advertising. Our formats include raised lamppost banners, raised 6 sheet posters and premium AirDressing displays.

Contact us to find out more.