AirDressing®
In Stoke -
The Potteries

✓ We manage a large billboard display in The Potteries
✓ Share your message with their 11 million annual visitors

Bay Media in Stoke

Bay Media have had an AirDressing presence in The Potteries since 2017.

In that time, we have carried out many projects for local businesses as well as international organisations.

The centre has a high footfall and our large display allows for bright, striking advertising campaigns.

Why The Potteries?

At over 550,000 square feet, The Potteries is the largest shopping centre in Staffordshire and South Cheshire. 

Named in reference to Stoke-on-Trent’s heritage as the home of the pottery industry in England, the shopping centre is a popular destination in the city, with around 11 million visitors each year.

The centre has a high dwell time and an average spend of nearly £100 per visit.

The AirDressing display provides an affordable means of reaching this large and engaged audience with your campaign message.

Location of our AirDressing Displays:

The Potteries Viewing Figures

Our displays in The Potteries can generate over 350k impacts* per week.

Site 1 A est. weekly impacts: 162,277
Site 1 B
 est. weekly impacts: 188,638.

(Data provided by Route, the UK’s official source for out-of-home audience estimates. Figures from release R48, published Sep 2023)

*An impact is equal to one person’s viewing of a single display.

Artwork Toolkit - Stoke

Our AirDressing toolkit contains templates (InDesign and PDF) and a convenient spec sheet.

Our AirDressing unit in The Potteries measures 4100 x 2460 mm and has two panels.

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