This time last week, Bay Media’s latest product, AirDressing, received its first Awards nod, being Highly Commended in the Media category of the BCSC Opal 2015 Awards. The campaign, “The Sky’s The Limit”, a partnership with Royal Victoria Place, is the latest chapter in Bay Media’s AirDressing story.
The Opal Awards, now in their third year, focus on promoting the commercial and brand opportunities within the retail environment. Hailed as “well executed with a clear benefit” and “very impactful”, Bay Media and Royal Victoria Place fought off competition from campaigns at Bluewater and Westfield to take their place in the Winners Booklet just 6 months after its launch.
Find out more about AirDressing here.