We are delighted to announce that Bay Media has been awarded Planet Mark certification for the second consecutive year, marking a new milestone in our ongoing commitment to sustainability and responsible business practices.
Our Progress
This year, we’re proud to report a substantial reduction in our carbon footprint:
- 10% reduction in carbon emissions per turnover (market-based, Scope 1 & 2)
Our total measured carbon footprint for the year ending June 2024 stands at 63.9 tCO₂e, which equates to 2.5 tCO₂e per employee.
Key Achievements
- We’ve maintained our electricity consumption from 100% renewable sources, resulting in zero market-based emissions from electricity.
- Our waste recycling efforts have led to a significant 75.3% reduction in emissions from waste, although this represents a small portion of our overall footprint.
- We’ve introduced tracking of rail travel, demonstrating our commitment to more sustainable business travel options.
Areas for Improvement
While we’ve made significant strides, we recognise there’s always room for improvement:
- Fleet travel remains our largest source of emissions, accounting for the majority of our total footprint. We’re actively exploring ways to optimise our fleet efficiency and investigating alternative fuel options.
- We’ve seen a tiny increase in natural gas usage, which we’ll be addressing in the coming year through enhanced energy efficiency measures.
Looking Ahead
As we move forward, we’re focussing on our targets for the next reporting period:
- A further 5% reduction in our Scope 1 & 2 emissions.
- Continued focus on improving our data quality, particularly in Scope 3 emissions.
- Exploration of additional Scope 3 categories to provide a more comprehensive view of our total carbon impact.
Our Commitment
We believe that sustainable advertising is not just possible, but essential. Our Planet Mark certification is a reflection of our ongoing commitment to reducing our environmental impact while delivering exceptional advertising solutions.
We want to thank our team, clients, and partners for their support in this journey. Together, we’re proving that business growth and environmental responsibility can go hand in hand.
Bay Media is the UK’s leading provider of lamppost banner advertising.
Along with our flagship banners, we offer illuminated displays in shopping centres and strategically placed 6-sheet roadside posters.
Contact us to learn more about our services.