We are absolutely delighted to share that Bay Media is supporting Thrive Together Birmingham’s fantastic Toys4Birmingham 2025 appeal.
As part of our social value commitments, we are always looking for impactful local projects to support. We discovered this brilliant initiative through the ‘Match My Project’ portal, which connects businesses with community causes.
Our donation of £1,500 has been used by the charity to purchase over 730 brand-new toys and gifts, giving this year’s appeal a great head start.
A snapshot from a previous Toys4Birmingham appeal.
A Hugely Important Initiative
For many families, the pressure of Christmas can be overwhelming, especially with the rising cost of living. In Birmingham, where 42% of children are currently living in poverty, the Toys4Birmingham appeal provides a vital lifeline of support.
Now in its fifth year, the appeal is a powerful city-wide partnership. It’s run by Thrive Together Birmingham in collaboration with Birmingham PlayCare Network, Warwickshire Cricket Foundation, and the Birmingham Mail, who all come together to collect, sort, and distribute around 15,000 gifts each year.
More Than Just A Gift
What we really love about this project is its focus on dignity. Instead of just handing out pre-assigned presents, the appeal works with local charities to create ‘pop-up shops’. This allows parents to come and choose the gifts they know their children will love. It’s a wonderfully thoughtful approach that gives families choice and preserves the magic of Christmas.
Fred Rattley, the Chief Executive of Thrive Together Birmingham, said: “Your generous donation is going to make a real difference. Your support is really important to us, not least because it has given us such a good start to the 2025 appeal.”
Working Together to Make a Difference
The toys were sourced through In Kind Direct, a Prince’s Trust charity that helps businesses distribute surplus products to good causes, ensuring our donation went as far as possible.
Ieuan Marsh, our Managing Director, said: “We’re so proud to support the fantastic work of Thrive Together Birmingham. The Toys4Birmingham appeal is an inspiring community effort that makes a real difference, and we’re delighted to play a small part in that.”
We just wanted to share this story and shine a light on the amazing work being done by the team at Toys4Birmingham.
To learn more about the initiative or to find out how you can get involved, please visit the Thrive Together Birmingham website.
For more information about Bay Media, click here.