A bright yellow lamppost banner in London, encouraging the public to bin their chewing gum

Bay Media Raised Lamppost Banners to be used to promote DEFRA’s latest Anti-Chewing Gum Litter campaign

For the sixth year running, Bay Media are set to deliver a nationwide Raised Lamppost Banner campaign as part of DEFRA’s Anti-Chewing Gum Litter campaign.

This year DEFRA will partner with 16 Local Authorities across the UK for this campaign, which will encourage people to put their chewing gum litter in the bin, and take pride in their local streets.

“Over the past eight years we have been extremely encouraged by the results of the CGAG campaign and we are looking forward to working with this year’s participating authorities to help create cleaner, more attractive places to live and work.

We are committed to building on the success of previous years and hope to see a significant reduction of chewing gum litter in the partner regions.” Kristian Bentham, Senior Campaigns Co-ordinator, Keep Britain Tidy.

Raised Lamppost Banners will form a key element of DEFRA’s campaign, with Bay Media producing and installing over 300 Raised Lamppost Banners in towns and cities across the UK, including Cambridge, Swansea and Liverpool.

Exceptionally executed Permissions Management will be a key part of Bay Media’s role:

“We will be installing Raised Lamppost Banners across a large number of different Council areas, all with different processes and procedures. The Permissions Management process for this campaign is therefore complex, and requires the skilled planning and organisation that our teams have acquired through previous large scale Raised Lamppost Banner campaigns, such as the London 2012 Olympics, and the Tour de France.” Karen, Sales Manager, Bay Media.


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