Bay Media, the UK’s top provider of lamppost banner advertising, are thrilled to share our latest sustainability achievement. In partnership with The Future Forest Company, we’ve made great progress in our initiative to plant trees across the UK, achieving a significant milestone in the last quarter of 2023.
A Commitment to Green Growth
Since 2021, we’ve embarked on a green journey, launching an initiative to plant a broadleaf tree for every 10 banners bought by local authorities and for every £1,000 our clients spend – an initiative we’re working to bring to as many regions as possible.
The Future Forest Company, experts in reforestation, have played a key role in planting the right trees in the right places, helping restore native wildlife.
Find out more about biodiversity in this video by The Future Forest Company
2023: A Year of Sustainable Achievements
In 2023, we planted 481 trees, bringing our total to 3,598 trees since the start of this project. Among the standout campaigns contributing to our 2023 tree planting numbers were the NFL London Games and Wishmas, an immersive family-focused Christmas experience.
Although the 2023 figure is a little less than the previous two years, these results come from regular campaigns, rather than major, one-off events like the EUROS or COP26 in 2021 and the Commonwealth Games in 2022.
Banners from one of our NFL London Games campaigns
Camden as a Catalyst
The end of 2023 saw the start of our tree planting initiative with the London Borough of Camden, which contributed 119 trees – a very promising beginning. With new partnerships in Liverpool, Swansea, Redbridge, and Coventry on the horizon, we’re set for a significant boost in tree planting in 2024. This increase isn’t just about numbers; it reflects how we’re embedding environmental responsibility into our everyday work.
2024 and Beyond
As we expand our partnerships and advertising reach, 2024 is shaping up to be a milestone year for our green initiatives. With tree planting now a core part of our operations and more areas joining the project, we’re ready to significantly increase our contribution to the UK’s green landscape.
A Green Legacy
Our work with The Future Forest Company goes beyond just planting trees – it’s about doing our bit for the environment while growing our business responsibly. We’re proud of how this project is shaping up, showing that we’re not just about advertising, but also about caring for the planet.
Every new banner we put up and every tree we plant is a step towards our green goals. We believe in making a real difference, not just in our industry, but also in the world around us.
For more information about our tree planting initiative, you can reach out to us here.