Blog

Tips, trends, and out-of-home advertising stories.

Home Ground: Bringing Mitcham’s Stories to Life Through Photography

Discover Home Ground: A New Mitcham Archive, a community photography project giving local young people the chance to capture the places and stories that make Mitcham special, with...

From Seoul to Tottenham: PURESEOUL Brings K Beauty to the BTS Fan Journey

As BTS brought 130,000 fans to Tottenham for their London shows, PURESEOUL brought K Beauty to the streets with a high impact OOH campaign. Discover how 84 banners...

Lights, Lampposts, Action: Theatre Takes to the Streets of London

From Harry Potter and the Cursed Child to The Lion King and Hercules, London’s West End is taking to the streets this summer. Discover how lamppost banners are...

The New Sporting Landscape: Why Experience Matters Beyond the Stadium

Major sporting events are about more than what happens inside the stadium. Discover how Out of Home advertising is transforming host cities, enhancing fan experiences and creating lasting...

How City Dressing Helped Bring the Women’s T20 Cricket World Cup to Life

Working with the England and Wales Cricket Board (ECB), we delivered more than 300 street banners across host cities for the ICC Women's T20 Cricket World Cup 2026,...

Reclaiming the High Street: Why Place Comes Before Regeneration

With 78% of people valuing their local high street but only 35% believing it's in good condition, the challenge is clear. Discover how placemaking, public realm investment and...

Jimmy’s Iced Coffee: A Masterclass in Brand Activation

From large-scale city takeovers to strategic banner advertising, discover how Jimmy's Iced Coffee combined OOH, sampling and experiential marketing to create buzz around its new Cookie Butter flavour...

A Legacy in Banners: Campaigns at the Kia Oval

From bold branding to immersive storytelling, our banner campaigns at the Kia Oval have transformed Harleyford Road into a vibrant gateway to cricket. Spanning over a decade, these...

More Than Just Seen: Becoming Part of the Streets in Redbridge

We create long running outdoor campaigns in Redbridge, helping brands stay visible, build recognition, and engage audiences over time.

Uniqlo x Bay Media: Owning the Street This Spring

We've teamed up with OOH Yes to launch a high-impact spring campaign across the UK’s busiest retail destinations for Uniqlo. Combining a timely Covent Garden store reopening with...

Spotlight on Waterloo: How Bay Media Makes Banner Installations Effortless

Go behind the scenes in Waterloo and the Southbank to see how Bay Media delivers seamless banner campaigns for Southbank Centre and Waterloo BID—from planning and installation to...

Manchester Welcomes the BRIT Awards

As Manchester prepares to welcome the BRIT Awards to the city this weekend at Co-op Live, Bay Media has partnered with Manchester City Council to deliver a bold,...

From Percy Pigs to Promenades: How Bay Media Supports M&S Store Openings Nationwide

From viral launches in Clapham to nationwide rollouts, explore how Bay Media partners with Marks & Spencer and Mindshare. Learn how targeted out-of-home advertising and strategic lamppost banners...

A white lamppost banner on King Street in Manchester, United Kingdom.

Lighting Live 2026: The Role of Banners in Council Revenue Generation

If there was one theme emerging from the Lighting Live Local Authority 2026 event in Daventry yesterday, it is that the role of the humble street column is...

PERi-ometer Off the Charts! Bay Media Bring the Heat to Nando’s Camden Opening

Bay Media turned up the heat in Camden as Nando’s opened its latest restaurant on Jamestown Road. From a PERi-packed team lunch to bold, cheeky banners lighting up...

Slam Dunk for NBA Banner Campaign

When the NBA returned to London, January weather wasn’t going to steal the spotlight. Bold lamppost banners cut through the gloom, delivering high-impact Out-of-Home advertising across the capital’s...

From Streets to Doorsteps: The Power of Strategic Wayfinding Banners

Wayfinding banners can turn everyday streets into intuitive pathways. From retail hotspots to stadium events, discover how our smart banner campaigns help guide visitors effortlessly while keeping your...

Sephora Cardiff Launch: Blending Real-World Buzz with Digital Energy

Sephora’s Cardiff launch proved the power of blending digital storytelling with out-of-home advertising. From 74 high-impact city banners to influencer activations and a lively in-store celebration, the campaign...

Theo’s Big Moment: From the Mini North Run to the Spotlight

When Theo spotted his face on a Great North Run banner, it became a moment to remember. See how Bay Media helps turn campaigns into lasting memories.

Bay Media Proudly Supports Black History Month 2025: Standing Firm in Power and Pride

Bay Media celebrates Black History Month 2025 with Hammersmith & Fulham and Croydon, honouring Black leaders, artists and community heroes.

Bay Media Supports NHS with Brighton Blood Donation Awareness Campaign

Bay Media supports the NHS with a Brighton blood donation campaign, raising awareness for the city’s new donor centre and inspiring locals to give blood.

A Dell lamppost banner outside Olympia for Big Data LDN

How Leading Tech Brands Captured the Big Data LDN Audience

Major industry events are a cornerstone of B2B marketing, and for the technology sector, Big Data LDN is a critical date in the calendar. On the 24th and...

Lamppost banner advertisement showing how How brands celebrate Pride in the UK

How Brands Celebrate Pride in the UK: Bay Media Brings Colour to Brighton and Manchester

Pride is a powerful statement of visibility and inclusion and Out-of-Home (OOH) advertising provides a canvas to broadcast these messages to the wider community. At Bay Media, we...

Out of Home Advertising | The Most Complete Guide

Out-of-home (OOH) advertising is a form of marketing that reaches consumers when they are outside their homes, in public places, or in transit. It encompasses a wide range...

A lamppost banner advertisement in Portsmouth for Cancer Research Race for Life

Ready, Set, Go! Bay Media’s OOH Advertising for Running Events

Discover how Bay Media’s impactful OOH advertising helps running and walking events boost participation and brand visibility, from Race for Life to the Brighton Marathon.

A lamppost banner advertisement for Pure Gym, Birmingham

From Street to Studio: 10 Reasons Why You Should Consider OOH Advertising to Promote Your Gym

As summer heats up, so does the annual rush to the gym. When new and returning fitness enthusiasts flood through the doors, it’s a golden window of opportunity...

A lamppost banner advertisement for Glasgow 850 in Glasgow, Scotland, in 2025

Celebrating Heritage with City Anniversary Advertising

What do Bessy the Bagpiper, the world’s biggest tea party, and a German open-air concert have in common? They’re all part of milestone celebrations marking major anniversaries in...

Painting the Toon Black, White & Stout: City Dressing for Champions

Major sporting wins often spark immediate marketing activity, requiring quick thinking and precise placement. Newcastle United's Carabao Cup victory was a perfect example. As the city planned large-scale...

Together for Change: Outdoor Advertisers Champion Movember

As November begins, the distinctive "The Moustache is Calling" campaign has taken to the streets across the UK. Installed across many of our largest cities, these powerful messages...

Boost Enrolment: Top Advertising Strategies for Education Providers

The landscape of higher education is continuously evolving. With an influx of options ranging from traditional universities to online courses, educational providers find themselves in a fiercely competitive...

10 Design Tips for Outdoor Advertisements

When it comes to outdoor advertising, first impressions matter. You only have a limited amount of time to catch someone’s attention and make an impact. For this reason,...

Two men in blue t-shirts cleaning up plastic waste from a beach

When Advertising Goes Green: Memorable Campaigns Promoting Sustainability

Sustainability is a growing issue that demands attention from individuals, businesses, and governments. As the effects of climate change become increasingly apparent, it's clear that we must take...

Lamppost banner advert in Greenwich, UK, promoting a low emissions neighbourhood

Why Brands Seeking Sustainable Advertising Should Look to Out-of-Home

As brands increasingly prioritise sustainability in their advertising efforts, finding eco-friendly media solutions has become more important than ever. Fortunately, a new report from Outsmart, the trade body...

Art Meets Community: Banners in Gipsy Hill

Friends of Gipsy Hill, a neighbourhood community group, is a strong supporter of community art projects aimed at enhancing local spaces and the well-being of residents. At Bay...

Finding Food Made Easy: Is This the UK’s Most Convenient Street?

Camden High Street stands out as a central spot in London for food enthusiasts, offering a wide range of dining options within its compact span. Here, you can...

The Ripple Effect: How Major Events Revitalise Local Economies

Liverpool - a city rich in culture, music, and history - hosted one of the grandest spectacles in the global entertainment scene earlier this year: the Eurovision Song...

An illustration of a group of people working out in a gym class

The 2024 Fitness Advertising Guide for Gyms

Google Trends shows us that January sees the highest global search volumes for the term "gym membership." With this ever-recurring fitness wave, you can't afford to miss the...

Giving Back – How Outdoor Advertising Invests in Local Communities

A freshly released report by PwC, commissioned by Outsmart, provides significant insights into the UK's Out of Home (OOH) advertising sector. According to the report, 46% of OOH...

A lamppost banner in London, advertising a co-working space called Fulham Works

Maximising Local Visibility – Lamppost Banner Advertising for Co-working Spaces

When it comes to making a lasting impression in a local community, few advertising methods are as effective as lamppost banner advertising. This form of advertising for co-working...

Lamppost banner in Greenwich, UK, promoting a local festival

Uniting Neighbourhoods: How Local Events Can Benefit from Lamppost Advertising

In an era of digital connections, the need to foster real-world relationships within our communities has never been more vital. Local events, ranging from farmers' markets to cultural...

Lamppost banners in Fulham, promoting the charity Movember

Leveraging Outdoor Advertising for Charities and Fundraisers

The effectiveness of charity events and fundraisers lies in their ability to engage with the local community. To make this possible, outdoor advertising offers an impactful solution by...

Connecting Communities: The Power of Out-of-Home Advertising for Ramadan Messaging

OOH advertising is an exceptionally powerful medium for sharing messages about Ramadan, thanks to its ability to reach a wide audience and make a strong visual impact. The...

What are 6 Sheets? Exploring the Power and Versatility of a Classic Advertising Medium

6 sheets are a highly visible and influential form of outdoor advertising that showcase large-scale printed visuals on dedicated structures, reaching a diverse audience in high-traffic areas.

Lion King lamppost banner in Westminster - an example of outdoor banners being used for theatre advertising

What’s in a Name? Understanding the Different Terms for Lamppost Banners

Lamppost banners have become a ubiquitous feature of many of the UK's streetscapes, providing an eye-catching and cost-effective means of promoting events and offers, and generating brand awareness.

10 Reasons to Consider Roadside Advertising for Your Next Campaign

If you're contemplating a new advertising campaign, it's worth considering the benefits of roadside advertising.

The Power of Outdoor Advertising for Restaurants

Outdoor advertising for restaurants is a tried and tested means of bringing in customers and building brand awareness.

Tattoo studio in Camden advertising on the high street with a raised lamppost banner

The Evolving High Street: How Outdoor Advertising Can Help Businesses Keep Up

The UK high street is going through a period of significant change. With the shift towards online shopping, which has been sharply accelerated by the impact of the...

How Gyms Can Use Local Advertising To Make the Most of the January Fitness Rush

The new year is fast approaching, and many people will be making the resolution to get in shape and hit the gym. This surge in gym-goers, commonly known...

A Short Guide to Out-of-Home Advertising

What is Out-of-Home Advertising? Out-of-Home (OOH) advertising is a growing form of advertising that targets consumers whilst they are outside of their homes. It uses physical displays such...

How To Use Outdoor Advertising To Support City Branding

There’s no denying that first impressions count. And when it comes to cities, that first impression is often made based on the way the city looks. Is it...

“We’re Behind You!” Bay Media’s Support for Pantomimes

Bay Media have been providing out-of-home advertising support for nearly 25 years, and in that time we have developed strong working relationships with clients across the country. Given...

Watercolour painting style image of Times Square in New York

A Brief History of Outdoor Advertising

Outdoor advertising is a form of marketing which reaches consumers whilst they are outside of their homes. Today, outdoor advertising is a multi-billion dollar industry, encompassing a wide...

Bay Media: The Premier League Kicks Off

It’s that time of the year again, football season begins and months of match-watching and Fantasy Football lie ahead of us. Over the years, Bay Media have been...

Herne Hill – Re-building A Community

In August 2013, a burst Thames Water mains pipe caused devastating floods in the Herne Hill area of South London. Local businesses were destroyed and many were forced...

Lamppost banner in Camden promoting iTunes festival

Summer at Bay Media

June is here and the streets are starting to come alive as the Fairs, Fetes and Festivals calendar unfolds. This is a busy time for street dressing and...