When it comes to reaching engaged audiences at major sporting events, timing and location are everything. Our recent campaign for Charles Tyrwhitt, in partnership with All Response Media, demonstrates how strategic outdoor advertising can enhance brand visibility during high-profile events at major stadiums.
Our lamppost banners in action around Twickenham Stadium in November 2024
The Campaign
We deployed lamppost banners in carefully selected positions around Twickenham Stadium, targeting two of rugby’s biggest autumn fixtures:
- England v New Zealand (November 2, 2024)
- England v South Africa (November 16, 2024)
The campaign’s strategic timing ensures maximum exposure during these high-profile matches, each drawing crowds of over 80,000 rugby enthusiasts to the iconic venue.
Strategic Placement
Our banners lined the key pedestrian routes to Twickenham Stadium along Rugby Road and Whitton Road, creating unmissable touchpoints for fans on their journey to the match. This approach to placement ensures high visibility during peak footfall periods, when excitement and engagement are at their highest.
One of our lamppost banners on the approach to Twickenham Stadium
The Campaign
The campaign demonstrated our capacity for efficient execution. From initial brief to installation, our team managed to:
- Secure council permissions
- Design and print the banners
- Complete installation
All within just nine days – showcasing our ability to deliver for time-sensitive sporting events.
Part of a Wider Strategy
This campaign adds to our extensive portfolio of sports and entertainment venue advertising. We regularly carry out similar installations at major locations across the UK, including but not limited to:
- Saint James’ Park
- Etihad Stadium
- Stamford Bridge
- Co-op Live
- Utilita Arena (Birmingham and Cardiff)
- First Direct Arena Leeds
- Coventry Building Society Arena
- ExCeL London
Our lamppost banners promoting the Cricket World Cup outside Edgbaston Stadium
Proven Track Record
Twickenham Stadium has long been a strategic location for our premium brand advertising, with Bay Media having executed successful campaigns for other prestigious brands including:
- Guinness
- British Airways
- Sage
- Irish Tourist Board
- Cadbury’s
The Charles Tyrwhitt campaign continues this tradition of reaching engaged audiences at one of rugby’s most prestigious venues.
Impact
With matches drawing crowds of well over 80,000, the campaign provides Charles Tyrwhitt with premium exposure to their target demographic at key moments. The dual-weekend approach ensures sustained visibility during the Autumn Nations Series, maximising the campaign’s impact across multiple high-profile fixtures.
Looking Ahead
This collaboration with Charles Tyrwhitt and All Response Media demonstrates the continuing effectiveness of strategic outdoor advertising at major sporting events. By combining precise timing, carefully selected locations, and efficient execution, we’ve created a campaign that delivers excellent impact and visibility.
Bay Media specialises in creating effective outdoor advertising campaigns for companies of all sizes.
From international sporting fixtures to concert venues, we have the expertise to ensure your message reaches the right audience at the right time.
If you’re looking for impactful outdoor advertising solutions, reach out to us to discuss your project.