A little over a month has passed since the conclusion of the Tour de France 2023, yet the legacy of this iconic event still resonates through its host cities. At Bay Media, we’re thrilled to shed light on our role in that enduring impact, specifically in our Tour de France outdoor advertising efforts. Our mission was clear: to encapsulate the spirit of the Tour using our expertise in outdoor advertising to set the mood, announce the event, brand the territory, and coat the host cities in the Tour’s signature yellow hue.
Clermont-Ferrand: One City, Two Tours
In Clermont-Ferrand, we had the unique opportunity to promote not just the 11th stage of the men’s Tour de France but also the Grand Depart of the women’s Tour de France. Distributed at six strategic locations around the city, these banners showcased male and female cyclists together, highlighting Clermont-Ferrand’s unique position as host to both Tours. The city’s role was further solidified by the phrase, “Clermont – 2 Tours or Nothing,” making it undoubtedly the cornerstone of our 2023 Tour de France outdoor advertising campaign.
Our Commitment: Quality, Timeliness, and ExpertiseHere at Bay Media, our primary goal is client satisfaction. From long-standing customers to new partnerships like those with Annemasse and Moulins, the positive feedback regarding our campaigns’ visual impact, our solutions’ reliability, and our impeccable service quality confirms our unwavering commitment to excellence.
Our relationship with the Tour de France is a rich one, spanning from the Grand Departs in Noirmoutier in 2018 and Brest in 2021, to numerous stages across France. As we look to the future, we are excited for the new journeys that the Tour de France will bring, and we look forward to continuing this extraordinary voyage.
If you’re planning an outdoor advertising project for a large sporting event, Bay Media are on hand to provide innovative and effective display solutions. Contact us today.