Client Stories – Rugby World Cup 2023

The air in Rueil-Malmaison is charged with anticipation as the 2023 Rugby World Cup kicks off today. Lampposts lining the main thoroughfares have become vibrant displays, capturing the spirit of rugby and the enthusiasm sweeping through the nation. 

These banners are designed to engage, inspire, and foster a sense of community. We’re delighted to detail our collaboration with Mairie de Rueil-Malmaison to enhance the streets of this Parisian suburb for the Rugby World Cup 2023.

Lamppost banners in Rueil-Malmaison, promoting the Rugby World Cup 2023

Bay Media lamppost banners lining the main boulevard in Rueil-Malmaison (hover to scroll)

The Client: Mairie de Rueil-Malmaison

Rueil-Malmaison, or simply Rueil, is a western suburb of Paris, located just 12 kilometres from the city’s centre. Recognised for its affluence and cultural richness, Rueil is honoured to host the French Rugby Team’s base camp for the 2023 World Cup.

The Objective

The local authorities were looking to go beyond the limited impact of a few flags in the older parts of the city. They sought banners that would not only be highly visible but also embody the spirit of the World Cup: exciting, dynamic, and globally engaging. The banners were to be placed along routes that the French team’s bus would traverse, optimising both impact and visibility.

Double lamppost banners in Rueil-Malmaison (click for larger image)

The Execution

The Design

In advance of the campaign, eight compelling banner designs were created, all in line with World Rugby’s branding guidelines. One of the banner faces proudly highlights that Rueil-Malmaison is home to the ‘TEAM BASE CAMP,’ emphasising the city’s important role in hosting the French national team.

Another banner prominently features the ‘Ville de Rueil-Malmaison’ logo, underscoring the city’s pride in hosting the national team. Once received, we confirmed that the designs would meet all technical requirements before sending them off for printing. Our banners are all double-sided, providing eight distinct visual displays.

Two of the designs incorporate the World Rugby icon—a ‘W’ seamlessly integrated with a rugby ball shape. This core element is adorned with a Möbius strip-like ribbon, designed to represent a beating heart and to encourage connections among fans and the rugby community.

Placement and Installation

We provided Mairie de Rueil-Malmaison with several options for optimal column locations, mapping out prospective sites and evaluating the banners’ visual impact. On August 14th, 2023, a total of 61 banners were carefully installed. They will grace the streets of the city for the two and a half months, building anticipation leading up to the World Cup while maintaining a consistent presence throughout the event.

Special Highlights

The majority of roadways selected for the campaign are adorned with single banners—one double-sided banner per lamppost. However, the largest and busiest boulevard in the commune offers a unique visual dynamic. Here, each lamppost supports dual banners, enhancing visibility and elevating the viewer’s experience. This setup makes the banners highly noticeable, whether for passing drivers, pedestrians, or media coverage.

Impact and Reception

Since their installation, the banners have seamlessly integrated into the landscape of Rueil-Malmaison. They added a burst of colour and excitement, particularly as the area recently hosted the French team’s introduction. The city, France, and all participating nations are teeming with anticipation, and we are pleased to contribute to this vibrant international setting.

Bay Media are an outdoor advertiser based in the UK and Europe. We are the nation’s largest provider of lamppost banner advertising. We also offer illuminated roadside posters and large, premium hanging banner displays in shopping centres.

Contact us to find out more.