As the dust settles on one of the most anticipated boxing matches of 2024, we’re reflecting on our role in bringing the Anthony Joshua vs. Daniel Dubois fight to the forefront of London’s consciousness.
Our outdoor advertising campaign captured the city’s attention, contributing to the buzz surrounding this major event.
See how we used lamppost banners across London to promote the Joshua vs. Dubois showdown
The Fight That Shook Wembley
On September 21, 2024, Wembley Stadium played host to a seismic event in the world of boxing. Daniel Dubois, the underdog and newly crowned IBF Heavyweight Champion, faced off against two-time former unified heavyweight champion Anthony Joshua. In a stunning turn of events, Dubois secured a knockout victory in the fifth round, cementing his place in boxing history.
The six designs used for lamppost banner ads across London
Building Anticipation in London
To match the magnitude of this event, Bay Media, in partnership with Media Agency Group, carried out a major outdoor advertising campaign that transformed London into a city-wide promotional showcase.
Campaign Highlights:
- 700 lamppost banners strategically placed across London
- Six unique creative designs showcasing the fighters and event details
- Two-week duration leading up to the fight
- Citywide coverage including prime locations near busy streets and major transport hubs
Coordinated Execution
The installation of 700 lamppost banners across London within a short timeframe required careful planning and coordination. Our team leveraged its experience in managing large-scale outdoor advertising campaigns to efficiently deploy banners across numerous high-traffic areas throughout the city.
700 of our lamppost banners were used to promote the Joshua vs. Dubois match
Strategic Placement
Our expertise in London’s geography and traffic patterns allowed us to identify high-impact locations for banner placement. Notable areas included:
- Shaftesbury Avenue
- New Oxford Street
- High Holborn
- Kingsway
- Shepherd’s Bush Green
- Waterloo Road
These carefully selected locations ensured that our message reached a diverse audience, from local Londoners to tourists and commuters.
Campaign Management
Bay Media’s role extended beyond installation:
- Site Selection: We identified the most effective locations for maximum visibility and impact.
- Printing and Production: All 700 banners were produced to our exacting quality standards.
- Permissions Management: Our team navigates the landscape of local authority agreements and safety regulations.
- Installation and Maintenance: We guaranteed the integrity of each banner throughout the campaign, offering free replacements in the rare event of any issues.
Our Joshua vs. Dubois lamppost banners were used from Hammersmith to Camden and beyond
The Power of Outdoor
This campaign highlights the unique strengths of outdoor advertising. Our lamppost banners offered a physical presence which complemented our client’s digital marketing efforts, providing a tangible connection with the audience. As people moved through the city, the consistent visual reminders of the upcoming fight created a sense of anticipation that permeated London’s streets.
The campaign’s reach was substantial. With individual banners in high-traffic areas like Southwark capable of achieving up to 720,000 views per week, the collective impact of 700 banners strategically placed across London created an impressive visibility for the event. This widespread presence ensured that awareness of the Joshua vs. Dubois fight spread throughout the city.
Looking Ahead
As we reflect on the success of this campaign, we’re already setting our sights on future collaborations. The Joshua vs. Dubois promotion has set a new benchmark for event advertising in the capital, and we’re excited to build on this momentum.
The success of this campaign underscores our capacity to execute large-scale, high-impact outdoor advertising initiatives. By transforming London’s streetscape into a promotional platform for this major sporting event, we demonstrated the power of well-executed outdoor advertising in creating citywide engagement.
At Bay Media, we specialise in elevating brands through strategic outdoor advertising. As the UK’s largest provider of lamppost banner advertising, complemented by our illuminated roadside posters and premium AirDressing displays in shopping centres, we’re positioned to share your message with local audiences across the country.
Contact us to find out more about our services.