As winter begins, visitors to Tottenham High Road will notice a new series of banners showcasing Tottenham Hotspur’s refreshed brand identity. Our latest project places these eye-catching displays along the approach to London’s largest club stadium, welcoming fans with clean, modern designs that blend the club’s heritage with contemporary style.
Working closely with the club, we timed our banner installation to coincide with the launch of Tottenham Hotspur’s updated visual identity. The banners now greet supporters making their way to the impressive 62,850-capacity stadium, offering a preview of the design changes that fans will see throughout the venue.
Our lamppost banners on Tottenham High Road (taken on 1st December 2024)
Our Partnership With Tottenham Hotspur
Over the past eight years, we’ve regularly worked with Tottenham Hotspur to enhance the matchday experience through strategic outdoor advertising. This partnership began in 2017 during a historic moment – the farewell to White Hart Lane. For that emotional occasion, we installed 49 lamppost banners in the area, helping to mark the team’s final match at their historic home, where they secured a memorable 2-1 win against Manchester United.
When the club moved to their stunning new stadium in 2019, we were proud to help welcome fans to their new home with another 52 specially designed banners. Since then, our work has grown to include various projects that make matchdays run more smoothly. During summer 2024, we created wayfinding banners to help visitors navigate the stadium area, and we also supported the Visit Malta Cup with a targeted campaign.
Some of our lamppost banners for Tottenham’s final match at White Hart Lane
The Latest Campaign
Our latest project for Tottenham Hotspur features 28 carefully designed banners that showcase the club’s refreshed visual elements. The designs incorporate several updated features, including the remastered cockerel emblem, the modernised THFC monogram, and the club’s new typography. Each banner plays its part in a cohesive series that maintains Tottenham’s distinctive identity while embracing a cleaner, more contemporary look.
The campaign, which runs from October 2024 to January 2025, coincides with some of the season’s most anticipated matches. During this period, thousands of supporters visiting the stadium for games against Chelsea, Manchester United, and Liverpool will experience these new designs as part of their matchday journey.
Our lamppost banners helped celebrate the opening of Tottenham Hotspur Stadium in 2019
Maximum Impact
We’ve positioned our banners along key stretches of Tottenham High Road, where they create a natural pathway leading to the stadium. Banners in this busy area can achieve around 250,000 views per week. On matchdays, when the streets fill with supporters, these sites see huge viewing numbers.
The positioning works particularly well for both home and away supporters, many of whom arrive via public transport and walk along Tottenham High Road to reach the stadium. During evening games, the street lighting helps the banners stand out even more effectively, creating an engaging visual experience for fans making their way to and from the match.
Capturing the Campaign
We recently captured the campaign during Tottenham’s match against Fulham on December 1st, 2024. Despite the rainy conditions – or perhaps because of them – our photographs captured the authentic matchday atmosphere of North London football. The banners function as part of the matchday experience, helping to build anticipation as supporters make their way to the stadium.
A few of our lamppost banners during the build-up to Tottenham vs Fulham (Sun 1st December)
Looking Forward
As we move through the winter season, these banners will continue to welcome fans to some of the biggest matches in the football calendar. Their presence along Tottenham High Road demonstrates how outdoor advertising can effectively support a brand refresh while enhancing the experience of hundreds of thousands of supporters who visit London’s largest club stadium.
This latest collaboration builds on our proven track record of delivering impactful outdoor advertising solutions for major sporting venues. Whether it’s supporting brand updates, providing wayfinding solutions, or promoting special events, our experience with Tottenham Hotspur shows how carefully planned banner campaigns can add value to the matchday experience while effectively communicating a club’s visual identity.
Bay Media specialises in creating effective outdoor advertising campaigns for major sporting venues and events across the UK. From strategic planning to precise execution, we ensure your message reaches the right audience at the right time.
If you’re looking to create impactful advertising campaigns for your venue or event, reach out to us to discuss your project.