Client Stories – UEFA Champions League Final 2024

As the excitement from the UEFA Champions League Final 2024 starts to settle, London reflects on its successful hosting of this pinnacle event in European club football. On June 1st, 2024, the world’s attention was focused on Wembley Stadium, where Real Madrid secured a thrilling 2-0 victory over Borussia Dortmund. 

Throughout the build-up to this highly anticipated final, outdoor advertising played a vital role in promoting the event, generating enthusiasm among fans and creating a vibrant atmosphere across the city.

Some of our UEFA Champions League 2024 final banners on show in London

The Campaign

Bay Media, the UK’s largest provider of lamppost banner advertising, is proud to have helped support the UEFA Champions League Final 2024 advertising campaign. Working closely with our partners, we strategically installed around 100 eye-catching lamppost banners across various locations in London. The banners were installed on May 19th, 2024, ensuring maximum visibility and impact in the weeks leading up to the final, and remained in place until June 2nd, providing a consistent presence throughout the event.

Our campaign spanned several key areas of the city, including 51 banners in Southwark, 27 in Westminster, and 16 in Lambeth. We also worked closely with the South Bank Centre to display several banners in their vicinity. This widespread distribution ensured that the UEFA Champions League Final 2024 branding was highly visible to locals and visitors alike, contributing to the overall buzz surrounding the event.

To bring this campaign to life, we collaborated with a diverse group of partners, each playing a unique role in ensuring its success. The project involved cooperation with local councils, including Southwark, Lambeth, and Westminster, as well as UEFA, the Mayor’s Office, and the Greater London Authority (GLA). We also worked alongside Wavemaker, a global media agency, and Kinetic, a specialist in out-of-home advertising. This collaborative approach allowed us to create a far-reaching and impactful campaign that celebrated the UEFA Champions League Final 2024 across the city, showcasing the power of teamwork and shared vision.

Banner Designs

The lamppost banners showcased the striking UEFA Champions League 2024 branding, which was created by artist Rob Lowe, also known as Supermundane. Lowe’s design incorporated a bold green colour, inspired by London’s numerous parks and green spaces, alongside the traditional competition brand palette. The banners featured various elements of the city, such as the One Tree Hill viewpoint and the beloved Tooting Bec Lido, seamlessly blending the spirit of the tournament with the essence of London.

To add an extra layer of engagement, each banner also featured one of the event’s sponsors on the bottom quarter. Among the sponsors showcased on the banners were Heineken, PS5, Just Eat, and Mastercard, demonstrating the wide-ranging support for this prestigious event.

Lamppost banner designs for the Champions League final 2024

Some of the lamppost banner designs used to promote the UEFA Champions League 2024 final in London

Impact on London

Hosting the UEFA Champions League Final 2024 has delivered a significant boost to the London economy, with estimates suggesting a £53 million injection into the city. The event attracted thousands of fans from around the world, with over 80,000 supporters of the two finalists descending upon Wembley Stadium and many more visiting London to soak up the atmosphere. This influx of tourists has provided a major boost to local businesses, particularly in the retail and hospitality sectors.

The UEFA Champions Festival, a four-day footballing celebration that took over iconic central London locations, further engaged fans and visitors. The festival included the Ultimate Champions Tournament at Somerset House, concerts and family activities on Trafalgar Square, a takeover of Regent Street, and a giant inflatable Champions League trophy next to Tower Bridge. These events not only entertained visitors but also reinforced London’s reputation as a world-class host for major sporting and cultural events.

UEFA Champions League 2024 final lamppost banners in front of London landmarks

The Power of Outdoor Advertising

The UEFA Champions League Final 2024 advertising campaign exemplifies the effectiveness of outdoor advertising in capturing attention and fostering excitement. The strategically placed lamppost banners served as constant reminders of the upcoming event, generating anticipation and buzz among both locals and visitors. By occupying public spaces, these banners created a sense of shared experience and participation, encouraging people to engage with the event and each other.

The lamppost banners complemented other branding efforts across the city, such as the UEFA Champions League branding at key locations like Trafalgar Square and Wembley Stadium. This cohesive approach amplified the overall impact of the advertising campaign, ensuring that the UEFA Champions League Final 2024 was an unmissable event that united football fans across the capital.

Final Thoughts

Bay Media is immensely proud to have contributed to the success of the UEFA Champions League Final 2024 advertising campaign. Our strategically placed lamppost banners played an important role in building anticipation and excitement for this prestigious event, which saw Real Madrid claim a record-extending 15th title. By working closely with our partners and leveraging our expertise in outdoor advertising, we helped create a city-wide conversation and foster a sense of community around the final.

The success of this campaign reinforces our commitment to delivering innovative advertising solutions that connect and inspire people. As we reflect on the incredible atmosphere and unforgettable moments of the UEFA Champions League Final 2024, we are already looking forward to future opportunities to support such major events and contribute to the vibrant spirit of the cities we serve.

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