When a respected international brand enters a new market, building local awareness and trust is the first and most critical challenge. This was the task facing Dr.Dropin, a leading Norwegian healthcare provider, when they launched their first UK clinic. With the help of a strategic and scalable lamppost banner campaign, they quickly established a strong presence in their new community.
Dr Dropin campaign front and centre in affluent Parsons Green, Fulham.
Bringing a New Model of Healthcare to London
Founded in 2017 by GP Dr. Daniel Sorli, Dr.Dropin has grown to become a major healthcare provider in Scandinavia, with over 34 clinics across Norway and Sweden and a history of treating more than two million patients.
In March 2024, responding to the growing demand for accessible healthcare in the UK, Dr.Dropin opened its first clinic in Fulham, London. As a new name in a highly competitive market, their primary goal was to connect with the local community, build brand recognition from the ground up and drive patient appointments.
The Solution: Hyper-Local Advertising for Community Health
Inspired by the impact of lamppost banners they had seen near their new clinic, Dr.Dropin reached out to Bay Media to explore how they could achieve similar visibility.
Lamppost banner advertising proved to be the perfect solution. The format offered unparalleled hyper-local targeting, allowing Dr.Dropin to place their message on key routes and busy streets directly surrounding their Fulham Road practice. This ensured their campaign would be seen by thousands of local residents, commuters, and passers-by every day.
From the outset, Dr.Dropin employed a smart creative strategy, using distinct, eye-catching artwork to promote their different services. Bold, clear messaging for their GP practice (“Doctor’s orders. Stop Googling your symptoms.”) ran alongside targeted creative for their specialist dermatology service, ‘skindoc’ (“Skin issues? Not on our watch.”), creating a multi-faceted campaign that showcased the breadth of their offering.
The Campaign Journey: A Story of Growing Confidence
Dr.Dropin’s journey with Bay Media is a clear demonstration of a partnership built on tangible results.
Testing the Waters: In February 2025, the clinic launched its first campaign with a focused, two-month booking of eight banners. This allowed them to test the format’s effectiveness and measure its impact directly within their immediate community.
Early Signs of Success: The campaign’s positive impact became evident very quickly. Before the initial trial period had even finished, Dr.Dropin made the decision to not only extend their booking but also to expand it, adding two new banners to their portfolio.
Deepening the Commitment: This early success paved the way for a more significant investment. The clinic then committed to a 21-week extension for all ten of their banners, marking a clear shift from a short-term test to a sustained, strategic part of their local marketing mix.
A Blueprint for the Future: This journey of growing confidence culminates in Dr.Dropin’s largest booking to date: a full-year campaign for an increased total of 14 banners, set to run from late 2025 into 2026. This long-term commitment highlights their satisfaction and trust in the format.
The Results: The Client’s Perspective
The clearest measure of any campaign’s success is the client’s own actions. Dr.Dropin’s repeated extensions and increased investment show that their lamppost banners were successfully driving awareness and delivering a strong return.
Cornelia Løvenskiold, Business Development and Growth Manager at Dr.Dropin UK, confirmed the positive impact the campaign was having:
“The lamppost banners have been an effective tool for establishing our new clinic in Fulham. They provide excellent visibility and have helped build our brand awareness within the local community.”
Through a strategic and evolving lamppost banner campaign, Dr.Dropin successfully embedded itself in the Fulham community, building the trust and visibility essential for a new healthcare provider.
Your Partner in Local Growth
Dr.Dropin’s story is a great case study for any business looking to launch in a new area or build powerful local brand awareness. It highlights the unique scalability of lamppost banners, allowing businesses to start with a focused campaign and grow their presence based on proven results.
If you’d like to find out how lamppost banners can help your business connect with its local community, get in touch with our team today.