Around Newcastle’s iconic St. James’ Park, a powerful visual campaign is reinforcing the club’s connection with its passionate fanbase. Bay Media has partnered with Newcastle United to deliver a year-long lamppost banner campaign, strategically designed to promote the club’s “The Mags” membership program.
Some of our lamppost banners on display outside St. James’ Park
The Mags
Newcastle United’s “The Mags” membership provides supporters with a range of benefits. Tiered options, including “The Mags+” with perks like live-streamed pre-season games and retail discounts, are designed to appeal to all fans.
Strategic Placement
The success of an out-of-home campaign relies on reaching the right audience. Bay Media and Newcastle United FC have strategically placed thirty-five lamppost banners around St. James’ Park. The banners are positioned along key roads, such as St. James’ Boulevard, Barrack Road and Gallowgate.
These locations ensure the campaign reaches local residents and visiting supporters, capturing the pre- and post-match energy. The long-term deployment, running from late 2024 until late 2025, ensures consistent exposure.
Connecting with the Fans
The banner artwork is key to the campaign’s impact. Newcastle United’s designs combine player images and authentic fan shots, creating a feeling of inclusivity and shared passion.
Phrases like “HOWAY THE LADS AND LASSES” and “ONE CITY ONE CLUB,” common sayings among local supporters, tap into the loyalty of Newcastle fans. The calls to action, subtly included with images of players, encourages fans to explore the club’s merchandise, linking to the retail benefits of certain membership tiers. The varied designs help make the banners eye-catching and impactful.
Building a Community
This lamppost banner campaign demonstrates Newcastle United’s commitment to engaging with its fanbase. The strategic placement and strong visuals promote “The Mags” membership, highlight its benefits, and encourage a stronger sense of community around St. James’ Park. The campaign builds an environment of passion and interest. The targeted positioning and long-term presence will contribute to the campaign’s success. The banners will be seen by huge numbers of football fans throughout their duration.
The Partnership
Bay Media is the UK’s largest provider of lamppost banner advertising. With this campaign for Newcastle United, we’ve used out-of-home advertising to create a visible and lasting reminder of the value of belonging to “The Mags.”
The campaign is a great example of how strategic outdoor advertising can effectively build community, drive engagement, and strengthen the bond between a club and its fans.
Bay Media is your premier partner for outdoor advertising campaigns at major sporting venues and events throughout the UK. We handle everything from strategy to execution, ensuring your message hits the mark every time.
Want to make a lasting impression? Let’s discuss how Bay Media can elevate your brand with impactful advertising.