As Munich geared up to host the prestigious 2025 UEFA Champions League Final, Bay Media partnered with the City of Munich’s Department for Education and Sport to deliver a spectacular city dressing campaign. The objective was to transform the city centre into a vibrant, welcoming hub for the hundreds of thousands of football fans descending on the Bavarian capital, creating an unforgettable atmosphere in the lead-up to the final at the Allianz Arena on May 31st.
This collaboration highlights Bay Media’s growing reputation as a key provider of outdoor advertising for major events in Germany and beyond, building on several recent successful campaigns in the region.
The campaign in action – experience the atmosphere
The Campaign: A City Transformed
From the 19th of May to the 2nd of June, 140 of our high-impact lamppost banners were installed along Munich’s busiest and most iconic streets. The campaign created a seamless visual journey for supporters, dominating key pedestrian areas including Schützenstraße, Karlsplatz, Neuhauser Straße, Kaufingerstraße, and Marienplatz.
The vibrant banners, featuring the official UEFA Champions League Final 2025 branding, lined the city’s thoroughfares, building excitement and creating photo opportunities for visiting fans and locals soaking up the celebratory atmosphere.
Our banners greeted fans throughout the city centre.
Introducing a New Scale of Impact
A key highlight of this campaign was the successful introduction of our larger banner format in Munich. While the bustling central pedestrian zones were adorned with our proven 400mm x 800mm banners, perfectly suited to these high-footfall areas, the grand boulevards of Odeonsplatz and Ludwigstraße demanded a new level of impact.
Here, Bay Media installed our signature 785mm x 2000mm banners for the first time on a major Munich project. This larger format provided a commanding presence, creating unmissable, large-scale displays that amplified the event’s prestige and demonstrated a new, powerful dimension of city dressing for the client.
Wolfgang Mayer, Bay Media’s Business Development Manager for the DACH region, commented:
“We were thrilled to partner with the City of Munich’s Department for Education and Sport for such a globally significant event. This campaign perfectly demonstrates the power of lamppost banners to create a truly memorable experience for fans. Introducing our larger format on key streets like Ludwigstraße added incredible impact and showcased the versatility of our solutions.”
Our banners transformed the pedestrian zones into a fan mile.
A Winning Result
The campaign was a resounding success, immersing the city in the colour and excitement of the Champions League Final. The combination of banner formats ensured a comprehensive and visually stunning takeover of the city centre, effectively branding Munich as the proud host city. Our video of the campaign captures the fantastic atmosphere, with fans celebrating under the sun-drenched banners in the days before the final.
This project further solidifies Bay Media’s expertise in navigating the complexities of delivering outdoor advertising for major events. Our close collaboration with multiple city departments ensured a smooth and efficient process, from initial permissions to final installation.
From Munich to Manchester, our experience in dressing cities for the world’s biggest stages is unmatched. Planning a major event in the UK or Europe? Contact our team to see how we can bring your vision to life.