Connecting Communities: The Power of Out-of-Home Advertising for Ramadan Messaging

Today, on April 21st, 2023, Muslims around the world are celebrating Eid al-Fitr, marking the end of Ramadan, the holy month of fasting, reflection, and community.

During Ramadan, Muslims fast from sunrise to sunset, engage in prayers and spiritual reflection, and participate in acts of charity, particularly the giving of zakat, one of the Five Pillars of Islam.

At Bay Media, we recognise the significance of this sacred time and are committed to supporting our clients in sharing Ramadan messages through our out-of-home (OOH) formats, making their advertising for Ramadan more effective and targeted.

(One of our “AirDressing” banners encouraging the giving of zakat during Ramadan 2023)

Out-of-Home Advertising and Ramadan: Enhancing Community Connection

OOH advertising is an exceptionally powerful medium for sharing messages about Ramadan, thanks to its ability to reach a wide audience and make a strong visual impact. The flexibility and variety of OOH formats, including lamppost banners, roadside 6 sheets, and shopping centre billboards, make it an ideal choice for businesses and charities looking to promote their Ramadan campaigns.

Moreover, OOH advertising can be targeted to specific locations where there are large Muslim communities, increasing its relevance and resonance with the intended audience, which is essential for effective advertising for Ramadan.

By utilising Bay Media’s extensive network and expertise in OOH advertising, our clients are able to select prime locations with high concentrations of Muslim residents, such as Birmingham, Bradford, Newham and Luton. This targeted approach ensures that the messages related to Ramadan reach those who are most likely to be interested and engaged, fostering a spirit of giving and community.

Some of our past Ramadan campaigns for Islamic Relief in Birmingham and the London borough of Tower Hamlets

Bay Media’s Role in Supporting Clients’ Ramadan Messaging

As the UK’s largest provider of lamppost banner advertising and a leading player in the OOH advertising industry, Bay Media has had the privilege of working with numerous Islamic charities and businesses during Ramadan.

Our advertising solutions enable these organisations to reach their target audience and spread awareness about their initiatives, promoting a spirit of community during this sacred time, and leveraging advertising for Ramadan to its full potential.

Some other examples of our Islamic Relief campaigns, in Bradford and the London borough of Newham

Collaborating with Islamic Relief and Moneygram

One of our most notable collaborations has been with Islamic Relief, a leading international humanitarian organisation. Over the years, we have executed impactful advertising for Ramadan campaigns for Islamic Relief across multiple cities, using our varied advertising formats to showcase their message and mission. 

These campaigns have featured striking designs, including vivid blue and bright yellow banners, and powerful slogans like “Your Zakat is our Amanah” (Amanah means trust), emphasising the organisation’s commitment to responsibly handling donations.

We have also partnered with Moneygram, who used Islamic illustrations in their Ramadan campaigns to highlight their services for sending money quickly and easily to loved ones during this special time. By leveraging Bay Media’s advertising solutions, Moneygram was able to effectively communicate its message to the Muslim community.

Lamppost banner advertising during Ramadan for Moneygram, in Luton and Newham

Supporting Local Charities: Children of Adam and Islamic Help

Bay Media takes pride in supporting charities like Children of Adam in Peterborough and Islamic Help. 

A past lamppost banner campaign for Children of Adam featured a compelling image of an orphan, encouraging people to sponsor a child during Ramadan. 

Meanwhile, Islamic Help’s message, “Ramadan is for giving. Give the gift of Iftar,” resonated with the local community, urging people to donate food for those breaking their fast.

Lamppost banner advertising during Ramadan for Moneygram, in Luton and Newham

Maximising Impact with AirDressing

Our AirDressing banners, located in shopping centres, offer an exceptional platform for promoting charitable causes during Ramadan. With increased dwell time, shoppers have more opportunities to engage with these large, premium, illuminated banners. 

Islamic Relief has effectively utilised our AirDressing solutions to raise awareness and inspire generosity during Ramadan, ensuring their message reaches as many people as possible, further emphasising the value of advertising for Ramadan in highly frequented areas.

Bay Media are proud to support and collaborate with businesses and Islamic charities during Ramadan. Our unique OOH advertising solutions have helped amplify the spirit of giving and community that underpins this holy month, utilising targeted advertising for Ramadan to make a positive impact. 

By fostering these partnerships, we continue our commitment to making a positive impact on the lives of those we serve, as we join in celebrating Eid al-Fitr 2023.

Bay Media are a leading provider of outdoor advertising. We operate a network of raised 6 sheet posters, and are the United Kingdom’s largest provider of raised lamppost banners.

Contact us to find out more.