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Advertising
in Sunderland
The exclusive provider of lamppost banner advertising in Sunderland
We can support campaigns of all sizes
Lamppost Banner Sites In Sunderland
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Bay Media & Sunderland
As the UK’s largest provider of lamppost banner advertising, Bay Media is proud to offer our highly visible format across the vibrant city of Sunderland.
We have a rich history of supporting successful campaigns in the area, helping local institutions, community organisations, and major events reach their target audiences effectively. Our recent projects include multi-year campaigns across the University of Sunderland campuses and celebrating iconic footballing “Moments that Matter” with Sunderland AFC.
Why Sunderland?
Sunderland is a dynamic and fast-growing city, offering a unique blend of bustling city centre commerce, historic cultural sites, and busy coastal routes.
Whether you’re looking to target shoppers, university students, or massive crowds attending major sporting events at the Stadium of Light, our banners provide excellent visibility. Our network covers key locations throughout the city, including:
City Centre & Retail: High Street West, Market Square, Fawcett Street, and Park Lane.
Stadium & Event Routes: Millennium Way, Sheepfolds North, and Wearmouth Bridge.
Coastal & Arterial Roads: A183 Whitburn Road, Roker Terrace, and Livingstone Road / St Mary’s Way.
This wide coverage ensures that your message reaches a broad and varied audience right across Sunderland’s busiest areas.
Client Story – 2025 Women's Rugby World Cup
When Sunderland was chosen as one of the eight host cities for the Women’s Rugby World Cup in 2025, Bay Media partnered with World Rugby to bring the tournament’s identity vividly to life.
As part of a massive nationwide campaign, we installed 177 lamppost banners across Sunderland. Running throughout the summer, the banners created a cohesive and immersive “last mile” experience, building excitement and guiding fans from city centres and transport hubs directly to the Stadium of Light. We managed the entire complex logistical process from start to finish, ensuring the city looked its absolute best for the global stage.
Frequently Asked Questions
Drop us a call or a message and we’ll let you know what sites we have available near you. You can choose as many or as few sites as you wish, and can hire the spot for whatever length of time works for your campaign.
We offer extensive coverage across the city, from city centre shopping districts like High Street West and Market Square to key event routes near the Stadium of Light, and coastal roads like Whitburn Road. Get in touch with our team for a full map of our available Sunderland sites.
This depends on the purpose of your campaign and the reach you wish to achieve. You may wish to use a single banner to direct nearby pedestrians to your place of business. Alternatively you may wish to dominate an entire street (or even the city) to achieve maximum impact. Feel free to ask us for a suggestion that works within your budget.
We provide templates and guidance for artwork creation, or if you prefer we can work with you to create the artwork for your campaign.
We do! Our expert, fully accredited in-house teams handle the safe installation and removal of all campaigns across Sunderland. We also provide any necessary maintenance to ensure your banners look perfect for the duration of your booking.