How Gyms Can Use Local Advertising To Make the Most of the January Fitness Rush

The new year is fast approaching,  and many people will be making the resolution to get in shape and hit the gym. This surge in gym-goers, commonly known as the “January gym rush”, presents an opportunity for gyms and health clubs to attract new members and increase revenue. One effective way for gyms to capitalise on this influx of potential customers is through local advertising.


Local Advertising for Gyms 

Local advertising refers to the practice of promoting a business to a specific geographic area, such as a city or neighbourhood. This type of advertising can be particularly effective for gyms because it allows them to target individuals who are likely to be interested in their services and who are within a convenient distance to the gym.

Online Advertising

There are a variety of ways that local gyms can use advertising to make the most of the January gym rush. One effective strategy is to use online advertising platforms, such as Google Ads, to target potential customers in the area. This can be done by creating ads that appear when people in the local area search for keywords related to fitness or gyms. The ads can include information about the gym’s location, services, and special offers, and can include a call-to-action that encourages the potential customer to visit the gym or sign up for a membership.

Traditional Advertising

Another effective strategy is to use traditional forms of advertising, such as flyers, banners, posters, and billboards. These can be placed in strategic locations around the local area, such as near popular fitness spots or on busy streets. This can help to raise awareness of the gym and encourage people in the area to visit.

 Contact Other Businesses

In addition to advertising directly to potential customers, local gyms can also use local advertising to reach out to other businesses in the area. For example, a gym could offer discounted memberships or fitness classes to employees of local businesses as a way to promote healthy living and build relationships with the community. This type of advertising can help to generate buzz and attract new customers to the gym.

Overall, local advertising can be a powerful tool for gyms looking to make the most of the January gym rush. By targeting potential customers in the local area and using a variety of advertising channels, gyms can increase awareness of their services and attract new members. By leveraging the power of local advertising, gyms can set themselves up for a successful year ahead.

Bay Media are one of the United Kingdom’s biggest providers of  out-of-home advertising. Our formats include raised lamppost banners, raised 6 sheet posters and premium AirDressing displays.

We work with companies of all sizes, and are highly experienced in the provision of local advertising support for gyms and health centres.

Contact us to find out more.