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Out-of-Home

Out-of-Home Advertising

Out-of-Home (OOH) advertising is a form of advertising that reaches consumers when they are outside their homes, in public spaces, or on the move.

In today’s complex media landscape, OOH advertising stands out as a vital tool for driving brand awareness and engagement, thanks to its extensive reach, high impact, and creative potential.

From billboards and posters to transit advertising and street furniture, OOH advertising encompasses a wide variety of formats that effectively reach and engage audiences, delivering strong results for advertisers.

What Percentage of Ads are Viewed?

The number of ads paid for vs the number of ads which are viewed

Out-of-Home Benefits

High Impact

Memorable experiences that capture attention and leave lasting impressions.

24/7 Exposure

Round-the-clock visibility for your message.

Extensive Reach

Diverse formats and locations connecting with key audiences.

Cost-effective

Strategic placement delivering maximum reach and frequency.

Contextual Relevance

Reaching audiences when they are most receptive to your message.

Creative Flexibility

Eye-catching designs that showcase your brand and message.

Our Formats

Out-of-Home 1

Lamppost Banners

Our most popular format.
Abundant, effective & affordable.

Out-of-Home 2

AirDressing®

Large illuminated displays.
Maximum impact.

Out-of-Home 3

6 Sheet Posters

Raised backlit posters.
Highly visible both day & night.

Bespoke advertising via lamppost banners in Glasgow city centre

Bespoke

Alternative formats.
Tailored to your campaign.

Out-of-Home 4

Getting Started with OOH

Ready to explore the potential of out-of-home advertising for your brand? Bay Media can guide you through the process. Our team is on hand to help you create an impactful OOH campaign that resonates with your target audience. Drop us a quick message here!

Manchester International Festival

Find out how we helped build local excitement for this biennial festival..

Frequently Asked Questions​

OOH advertising complements other forms of advertising by providing a physical presence that can’t be ignored, blocked, or skipped. It offers a unique opportunity to reach audiences in the real world and drive brand awareness and engagement.

OOH advertising can benefit businesses of all sizes and industries, from local small businesses to large national brands. It is particularly effective for businesses looking to build brand awareness, launch new products or services, or drive foot traffic to physical locations.

Choosing the right OOH format depends on your campaign goals, target audience, budget, and location. Consider factors such as visibility, engagement, and context when selecting the best format for your needs. Contact us for our recommendations!

The duration of an OOH advertising campaign can vary depending on your goals and budget. Campaigns can run anywhere from a few weeks to several months or even longer for more strategic, long-term brand building efforts.

Measuring the success of an OOH advertising campaign can involve a combination of metrics, such as increased brand awareness, website traffic, social media engagement, foot traffic, and sales. Take a look at our testimonials below to see what our customers are saying about their results.

Client Testimonials

I have been working with Bay Media with Theatre Royal Stratford East for several years on lamppost banner campaigns and have always had a great experience. They are very accommodating, friendly and helpful and we've had lots of comments on how great the banners look! Would highly recommend.

Theatre Royal Stratford East

Out-of-Home 5
We had a really great experience working with Bay Media for a recent lampost banner campaign. They worked really hard to accomodate us at short notice, and their whole team was friendly and speedy! It was fab to walk around the city and see our campaign artwork on display. Writing this review on behalf of Brighton MET College Marketing Team!
 

Brighton MET College

Out-of-Home 5
We've used Bay Media for the last few years now to highlight our brand during our busiest times of year, and can say that it works - members of the public have noticed the street banners and have let us know. Great and different way of raising visibility for any brand or organisation.
 

Islamic Help

Out-of-Home 5
We've used Bay Media for the last 4 years to advertise our festival. We've found them to be friendly, flexible, and quick to amend things if anything does go wrong. Their lamppost banners are a great way to raise awareness of an event across a city.
 

Oxford Wine Festival

Out-of-Home 5
We worked alongside Bay Media for a recent promotion of Westlife at Utilita Arena Newcastle. Bay Media were swift, professional, easy to work with and the finished sites looked great. We would absolutely work with them again.
 

Utilita Arena

Out-of-Home 5
We've been working with Bay Media for a number of years. The team are friendly and the banners work really well.
 

Victorious Festival

Out-of-Home 5
We use Bay Media for our Christmas marketing and we are always very happy with the service and are quick to reply to sort out any queries we have. The results are always amazing and we love to work with them 🙂
 

Albany Theatre

Out-of-Home 5
Brilliant service received and very responsive on emails. Look forward to working with them in the future on other projects.
 

Oxford Castle & Prison

Out-of-Home 5

Read the rest of our Google reviews here.

Locations

We are able to offer out-of-home advertising sites across much of the UK. 

Click below to see our full list of sites.

Our Locations

Client Stories

Find out more about some of our past campaigns

Out-of-Home 13

Client Stories – BBC Made of Greater Manchester

Working with Talon’s Manchester team, Bay Media has installed 100 double-sided lamppost banners for the BBC’s Made Of Greater Manchester campaign....

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Brighton Pride

Bay Media installs 70 Brighton Pride banners across the city

Bay Media installed 70 lamppost banners across Brighton for Brighton & Hove Pride 2026, creating a colourful city-wide route through key...

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Out-of-Home 14

Glasgow 2026 Commonwealth Games: A City-Wide Banner Campaign

Over several months in spring and summer 2026, Glasgow steadily changed colour ahead of the Commonwealth Games. Walk down Buchanan Street,...

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