PERi-ometer Off the Charts! Bay Media Bring the Heat to Nando’s Camden Opening

Nando's
Our latest team outing was anything but plain…ish.

Last Thursday, we headed to Camden to celebrate the opening of Nando’s newest restaurant on Jamestown Road, and we can confirm the PERi-ometer was truly off the charts.

We were invited down for a quick lunch as part of the restaurant’s soft launch and it did not disappoint. From wing roulette to chicken butterfly, we sampled everything the menu had to offer. It was the ideal way to bring the team together over a seriously good lunch.

Nando's
Nando's

But our involvement with Nando’s went beyond enjoying the food. We recently collaborated with the brand on a banner campaign in the heart of Camden High Street, just a minute’s walk from the new restaurant. Designed in classic cheeky Nando’s style and featuring the ever-irreverent “Hey Hot Stuff” message, the banners grab attention at street level, deliver excellent visibility and act as effective wayfinding for peckish shoppers.

Locations like Camden High Street are invaluable for OOH advertising. Individual banners in the area can achieve over 400k views per week, turning casual footfall into real-life conversions and making this format a perfect fit for the restaurant and hospitality industry.

This campaign wasn’t our first collaboration with Nando’s. Back in March 2025, we supported their reopening on Duke Street, Brighton, following a successful refurb. With banners placed in the heart of the ever-popular Lanes and along the sunny seafront, we helped draw in visitors while reinforcing the Nando’s brand with bold, eye-catching, street-level advertising.

Working with a brand so iconic to British culture is always a joy and this outing was a great way to combine client work with a little team bonding. It was a reminder that great campaigns – and great chicken – bring people together.

Intrigued by our Camden figures?

Want your brand to reach shoppers and hungry customers in one of London’s busiest postcodes? We have a limited number of banner sites available along Camden High Street.

Enquire here for more info.