20’s Plenty Islington
20’s Plenty Islington
Category: Lamppost BannersAbout
Commissioned by Islington Council, Bay Media produced a cross-borough Raised Lamppost Banner campaign to promote 20’s Plenty – a scheme introducing 20mph speed limits in towns and cities across the country.
As the first London Borough to introduce this scheme, it was essential that Islington Council were able to raise awareness of this change.
Bay Media Raised Lamppost Banners enabled this to happen, placing easy to read banners at the entrance to all key roads in the area to ensure that motorists and residents throughout the borough were aware of the new speed limit.
“We are incredibly proud of the work we do with local authorities – the 20’s plenty islington campaign is a great example of how bay media can help to support and raise the profile of council messages.”
Kate, Senior Account Manager, Bay Media
FACTS & FIGURES
Location:Islington, London
Client:
London Borough of Islington
4,438,183
IMPACTS PER 2 WEEKS
Sources: Department for Transport traffic flow data, 2011 and Transport for London
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