AON Manchester United Victory Parade
AON Manchester United Victory Parade
Category: Lamppost BannersAbout
Marking a moment in sporting history, Manchester United sponsor AON commissioned Bay Media to produce Street Dressing® celebrating the team’s 2013 Premier League victory, and Sir Alex Ferguson’s retirement after 26 years as the club’s manager.
Raised Lamppost Banners lined the streets for the final leg of the parade, linking the AON brand and Manchester United’s victory to the 100,000 fans that attended the event.
“The banners look great – and that’s coming from a City fan!”
Andy Quigley, Commercial Services Manager
FACTS & FIGURES
Location:
Manchester City Centre
Client:
AON
Partners:
Manchester City Council
Media Planner:
TSMGI
615,633
IMPACTS PER 2 WEEKS
Sources: Department for Transport traffic flow data, 2011 and Transport for London
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