London 2012 Olympics

As the official lamppost banner provider for the London 2012 Olympics, Bay Media delivered a mammoth 16,500 banner campaign across the UK as part of the event “Look & Feel”.

Bay Media bid for and delivered this campaign alongside the world’s leading overlay specialist – Icon – who dressed all of the Olympic venues to great acclaim. This ambitious Street Dressing® project anchored the World’s biggest event in the country, bringing colour, excitement to the streets, and uniting communities across the UK.

As experts in end-to-end programme management, Bay Media defined, designed, developed and delivered this Raised Lamppost Banner project – including handling extensive and complex permissions management, testing and licensing in order to turn vision into reality.

FACTS & FIGURES

Location:
UK wide

Client:
LOCOG, GLA,GOE & Local Authorities

Lead Contractor:
ICON

Source: Nielsen/LOCOG Mood of the Nation Tracker (All people 16+). Sample = 1,000 per wave