London 2012 Olympics
London 2012 Olympics
Category: Major EventsClient
ClientDate
2012About
As the official lamppost banner provider for the London 2012 Olympics, Bay Media delivered a mammoth 16,500 banner campaign across the UK as part of the event “Look & Feel”.
Bay Media bid for and delivered this campaign alongside the world’s leading overlay specialist – Icon – who dressed all of the Olympic venues to great acclaim. This ambitious Street Dressing® project anchored the World’s biggest event in the country, bringing colour, excitement to the streets, and uniting communities across the UK.
As experts in end-to-end programme management, Bay Media defined, designed, developed and delivered this Raised Lamppost Banner project – including handling extensive and complex permissions management, testing and licensing in order to turn vision into reality.
FACTS & FIGURES
Location:UK wide
Client:
LOCOG, GLA,GOE & Local Authorities
Lead Contractor:
ICON
91%
of people said the Olympic street dressing in their local area made them feel excited or proud
Source: Nielsen/LOCOG Mood of the Nation Tracker (All people 16+). Sample = 1,000 per wave
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