Tour de France

As experts in street dressing for major events, Bay Media were selected to produce a large scale Raised Lamppost Banner campaign promoting the launch of the 2007 Tour de France in London.

As the biggest sporting event London had seen for many years, all eyes were on the Tour. Bay Media’s bright, eye-catching Raised Lamppost Banner’s lined the cycle route and finish point, raising awareness and building excitement in the run up to, and during the event.

Multiple designs enabled organisers to showcase the events major sponsors, including the Mayor of London, British Cycling, and the Big Lottery Fund.

As experts in end-to-end programme management, Bay Media defined, designed, developed and delivered this Raised Lamppost Banner project – including handling extensive permissions management, testing and licensing in order to turn vision into reality.

“We were extremely impressed by the professionalism and attention to detail. Bay Media not only recommended the best products for the job, but were conscious of our needs, budgets and timescales. Bay’s experts even handled the acquisition of all necessary permissions across 12 authorities. They really are a One Stop Shop.”
Mark Howell, Tour de France organiser

FACTS & FIGURES

Location:
London, TFL, Canterbury

Client:
ASO, GLA

Lead Contractor:
Innovision

2,000,000

People attended the Kent – London leg of the 2007 Tour de France

3 billion

People watch the Tour de France annually

Source: The official site for the Tour de France Grand Départ 2014