In running and walking events, every step counts and every impression matters. Whether it’s raising life-saving funds or bringing communities together, the success of an event hinges on awareness, participation and engagement. We partner with organisers, charities and sponsors to amplify their campaigns through high-impact Out-of-Home (OOH) media. From increasing registrations to driving donations and deepening sponsor engagement, our outdoor advertising solutions help campaigns go further, faster.
OOH That Goes the Extra Mile: From Race for Life to Garnier
Bay Media has proudly supported hundreds of events, blending charitable purpose with commercial power. From nationwide campaigns for Cancer Research UK’s Race for Life and Shine Night Walks to brand activations with global names like Garnier L’Oréal, our OOH advertising can help ensure messages are seen, remembered and acted upon.
Lighting the Way with Cancer Research UK
Bay Media has proudly supported Cancer Research events for many years, delivering high-impact visibility that can help drive participation and power fundraising success.
For the 2024 Shine Night Walks, we installed banners across the UK, creating standout visibility in key locations. In Leeds, banners on Boar Lane and Lower Briggate achieved up to 700k+ pedestrian impacts every two weeks*. In York, banners on Bishopthorpe and Tower Street generated over 300k vehicle impacts per two weeks*. In Liverpool, 6 Sheet installations along major roads, including the A562 Allerton Road, reached up to 200k+ vehicle impacts per two weeks*.
Our support for the Shine Night Walks continues into 2025 with further impactful placements. In Bristol, an AirDressing® display in The Galleries captured attention, while in Cardiff, banners on St Mary Street recorded up to 500k+ impacts per two weeks*.
We are also proud to be supporting multiple Race for Life events in 2025, with significant occupancy in London. Highlights include banners on New Oxford Street (2.9m+ impacts per two weeks*), High Holborn (up to 11.6m+ impacts*) and Kentish Town Road (up to 7.6m+ impacts*). Additionally, banners on Wood Lane and Shepherd’s Bush Green (within touching distance of Westfield White City) achieved 5.5m+ and 19.7m+ impacts per two weeks*, respectively.
Our targeted OOH placements not only guide participants and enhance the event atmosphere but also act as powerful visual reminders of the cause.
Brand in Motion: Garnier L’Oréal at Brighton Marathon 2025
For brands aiming to align with energy, vitality and community engagement, OOH advertising at mass participation events can offer a powerful platform. At the 2025 Brighton Marathon, Garnier L’Oréal partnered with Bay Media to deliver a high-impact OOH campaign, deploying 20 banners across key locations throughout the city. This vibrant, health-focused initiative reached thousands of runners, supporters and passersby during one of the UK’s most celebrated endurance events.
The banner designs were bold and eye-catching, featuring a bright, sunny orange as the primary colour, which provided a striking contrast to the blue skies along the seafront. Models were depicted with fresh, glowing, bare skin, showcasing the benefits of Garnier’s Vitamin C Serum and reinforcing the brand’s emphasis on natural beauty. Messaging centred on self-care, energy and confidence, echoing the uplifting and empowering spirit of the marathon. This creative approach ensured the banners stood out in the urban landscape while resonating with the themes of movement, vitality and personal achievement.
Key placements included King’s Road and Madeira Drive along the seafront, which achieved up to 4.7m+ and 200k+ impacts per two-week period*, respectively. Another major site was Old Steine, a busy city thoroughfare, which delivered up to 3.6m+ impacts per two weeks*.
By combining strong creative with high-traffic locations, we helped Garnier build brand recognition, drive engagement and connect with audiences. The campaign landed at a moment defined by shared excitement, personal milestones and community celebration.
Why Choose Bay Media?
From local fun runs to flagship city marathons, Bay Media delivers scalable OOH advertising that can help:
Awareness
Boost awareness and event attendance
Visibility
Enhance sponsor visibility and ROI
Connection
Create lasting emotional and brand connections
We offer an end-to-end service from strategy and planning to installation, tailoring OOH campaigns to meet your goals. Whether you’re a charity aiming to increase impact, or a brand looking to create meaningful touchpoints with communities, Bay Media ensures your campaign hits the ground running.
Let’s get moving – Contact us today.
*Impact figures based on previous Route data.