Social Responsibility at Bay Media

Aiming to achieve social responsibility in advertising.

Reinvesting in Local Communities

We have local council partnerships in the areas where we operate. We reinvest a significant portion of our turnover back into these communities.

In 2025, we redirected over £1 million from our lamppost banner revenue to these councils. This funding provides essential support for various council initiatives, including the enhancement of public services and the promotion of cultural and touristic activities.

This approach helps strengthen local infrastructure and community programs, and reflects our dedication to making a positive impact in the regions we serve.

Caring for People and Places

Our commitment to social responsibility extends beyond our day-to-day work.

We strive to create positive outcomes for our employees, support the communities and organisations we work alongside and reduce our environmental footprint.

Find out how we’re making a difference where it matters most.

Living Wage Employer

We ensure all employees and contracted staff are paid at least the real Living Wage, with wages increasing in line with Living Wage rates.

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Birmingham Business Charter

As a signatory of the Birmingham Business Charter for Social Responsibility, we are committed to creating positive social, economic and environmental impact through responsible and ethical business practices.

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Sustainability

We are committed to reducing our environmental impact by embedding sustainable practices and responsible decision-making across our business.

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Supporting Local

We regularly support community projects and charities, helping them engage local audiences through campaigns such as those delivered for Herne Hill Forum, Streatham Business Improvement District and This is Clapham.