Social Responsibility
at Bay Media

✓ Aiming to achieve social responsibility in advertising

Reinvesting in Local Communities

We have local council partnerships in the areas where we operate. We reinvest a significant portion of our turnover back into these communities.

In 2023, we redirected over £1 million from our lamppost banner revenue to these councils. This funding provides essential support for various council initiatives, including the enhancement of public services and the promotion of cultural and touristic activities. 

This approach helps strengthen local infrastructure and community programs, and reflects our dedication to making a positive impact in the regions we serve.


Living Wage Employer

As a living wage employer, we believe that all of our employees, regardless of age or job classification, deserve to be paid fairly for the work that they do. That’s why we made the commitment to pay all of our employees, including contracted staff, no less than the real living wage

We also understand that the cost of living can change over time, and so we have agreed to increase our employees’ wages by the same amount as any increase in the living wage.

Becoming a living wage employer is a key part of our commitment to creating a positive and supportive work environment for all of our employees.


We have a number of schemes, processes and services to make the work we do as environmentally friendly as possible. From tree planting initiatives to recycling and transportation considerations, green solutions are woven into our work. Find out more on our sustainability page.

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Supporting Local Organisations

We frequently support community-based projects, with past examples including campaigns for Herne Hill Forum, Streatham Business Improvement District and This is Clapham.

We also work with charities, helping to share their messages with the local population.

Birmingham Business Charter for Social Responsibility​

As a signatory of the Birmingham Business Charter for Social Responsibility, we have demonstrated our commitment to improving the economic, social, and environmental wellbeing of the areas we work in.

We actively seek out and implement new ways to positively impact the local community, environment, and our employees. In joining the Charter, we have also highlighted our commitment to being a responsible and ethical business, an important part of our identity.