At Bay Media, we love seeing our campaigns create moments that last. This year’s Great North Run gave us one of those special stories.
Michelle and her son Theo have taken part in the Mini North Run for the past three years. The Mini North Run is part of the iconic Great North Run, which is one of the world’s largest half marathons, held every year along the Newcastle and Gateshead Quayside. It’s a celebration of community, charity and determination and the Mini Run is the perfect way for young runners to feel part of that excitement.
This year, as Michelle and Theo walked to the start line, Theo looked up and shouted: “That’s me!” Sure enough, his photo was proudly displayed on one of our 28 promotional lamppost banners in the area.
After the run, Michelle reached out to us hoping to get hold of the banner and we were thrilled to help. Now Theo has a lasting memento of a very special day.
It’s moments like Theo’s that are the most rewarding part of our work. We love seeing how the campaigns we help deliver become part of the community’s experience, creating special memories that last long after the event itself.
Theo’s passion and excitement for the Mini North Run show exactly what the Great North Run is all about. We wish him every success in future races – he’ll always be a star to us!
Want your brand to be part of stories like Theo’s? Get in touch today and start creating moments people will remember.