The UK’s out-of-home (OOH) advertising industry delivered strong results in the third quarter of 2024, according to the latest figures from industry body Outsmart.
The report, put together by PwC, shows OOH revenue reached £361 million in Q3, up 4.4% from the same period last year. Classic OOH advertising continues to be a cornerstone of effective outdoor campaigns, delivering proven results for brands across the country.
The bigger picture looks even better – the industry has now reached £1 billion in spending this year, marking an impressive 12% jump from 2023. This milestone shows just how much advertisers continue to value OOH advertising.
Classic OOH formats proved their worth across different settings. The retail sector stands out, where classic formats saw an impressive 42% year-on-year growth in Q3, showing just how effective they are at catching shoppers’ attention.
Justin Cochrane, Chair of Outsmart, shared his positive outlook: “2024 promises to be a great year for Out of Home, with solid investment from brands seeking real world strategies.”
These results confirm what we’re seeing on the ground – traditional OOH advertising remains as relevant as ever in today’s changing media world. At Bay Media, we continue to see strong interest in our classic OOH solutions, especially in high-impact locations where traditional formats really deliver.
The continued growth in OOH advertising, particularly in classic formats, shows that traditional outdoor advertising remains a vital part of effective marketing. As we move through the final quarter of 2024, these results point to ongoing momentum for the sector, with classic OOH helping brands make real connections with their audiences.
Bay Media, the UK’s leading provider of lamppost banner advertising, offer a range of classic out-of-home solutions. Our portfolio includes striking roadside displays and high-impact, large-format billboards strategically placed in bustling shopping centres.
Contact us today to discover how our classic OOH advertising solutions can help your brand make a lasting impression.