Lamppost banners have become a ubiquitous feature of many of the UK’s streetscapes, providing an eye-catching and cost-effective means of promoting events and offers, and generating brand awareness.
Yet despite their popularity, the terminology used to describe these banners can vary from place to place. Whether you call them outdoor banners, light pole flags, or something else entirely, the purpose remains the same: to grab the attention of passersby and communicate a message.
At Bay Media, we’re proud to be the largest provider of lamppost banner advertising in the UK. With years of experience working with councils and businesses of all shapes and sizes, we’ve seen first-hand the impact that well-designed and strategically placed banners can have on awareness and engagement.
Today, we’ll delve into the thrilling world of lamppost banners and uncover the different names they go by. So put on your seatbelt and hold on tight as we explore the burning question that’s been keeping you up at night: what exactly do we call those banners hanging from lampposts?
At Bay Media, we like to keep things simple. We print banners and put them on lampposts, hence – lamppost banners. Want to know more about them? Say no more.
PS. We hate to leave you hanging, but we’ll have to save the riveting discussion on “lamp post” vs. “lamp-post” for another time. Keep your eyes peeled for the next instalment.
Banners, but outdoors. Nice. Whilst ‘outdoor banners’ includes the lamppost banner format, it could also refer to anything from large billboards to illuminated roadside posters. Hey, would you believe it, we also offer this format – take a look here.
We got our researchers on the case for this one. According to Google Trends, references to the term ‘pennants’ come primarily from Australia, and the term has been on a gradual decline since 2004.
A pennant is a type of flag or banner that is usually triangular or tapering to a point. It is often used for decorative purposes, such as to signify membership in a group or to represent a particular team or school.
It doesn’t quite match up with the vertical, rectangular banners we offer, but we’re pretty sure we can display a nice clear message, just as effectively.
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Lamppost banners could definitely be said to ‘hang’, but in order to withstand the British weather, the good ones need to have a bit more pizazz. Our lamppost banners use spring-tensioned bracket systems so that when it gets good and windy, the banners will move with the breeze. This keeps the banner intact and prevents any stress on the structural columns, who are having a hard enough time as it is.
As the name implies, this banner format is typically found on streets. The word ‘street’ is one of the few words in use in England continuously from Roman times. Yes, we’re scraping the barrel with this one.
Often, these kinds of banners can also be found on avenues. So, avenue banners. The word came from the French ‘avenir’, meaning arrive, or approach. As in, I hope the end of this blog will arrive soon.
The term ‘lamppost flags’ is often used interchangeably with ‘lamppost’ or ‘outdoor banners’. Whilst our banners are quite different to your standard flag (much less flappy and a bit more wordy), we do like how it connotes a sense of patriotism or pride.
A well-branded banner can communicate pride and identity just as clearly and effectively as a flag!
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Lamp column banners
If anyone other than Google’s spiders is still reading, you might be interested to know about the origin of ‘lamp’ posts themselves.
Public street lighting originated in the 16th century, and whilst their use accelerated quickly, in the mid-17th century it was still a common practice for travellers to hire a lantern-bearer if they had to move at night through dark streets.
Prior to the invention of the electric light bulb, lampposts were typically topped with gas lamps or candles, which were manually lit and maintained by lamplighters.
As technology improved, gas lamps were replaced by electric bulbs, and the design of lampposts evolved to accommodate the new electrical infrastructure.
Today, lampposts serve not only as a source of illumination but also as a fixture of urban design and public safety. Thankfully for us, UK councils also allow lampposts to be used for the installation of banners, whether to promote local businesses or major sporting events.
A round of applause for making it to the end of the blog!
Congratulations, your reward is… knowledge about lamppost banners. We hope you found the journey both enlightening and exhilarating.
But in all seriousness, the real stars here are the campaigns we get to represent on these banners. From the Olympics to the Tour de France, we’ve had the privilege of helping our clients share their messages with the population.
And admittedly, the terminology may not be the most exciting thing, but the campaigns we’ve been a part of over the years have been anything but dull.